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Creating Profitable Attractions

I-Xperience is a visitor attraction business consultancy. We work with attractions from the cultural, charitable and commercial sector on strategies to generate more income; business planning; feasibility studies; and operational / commercial development of new attractions.

Our team of associates have all held senior level positions at the UK's leading visitor attractions. We therefore provide practical expertise based on our operational experience and hands on project management to help you deliver results. We will support you every step of the way from idea through to implementation.

We take a creative approach to generating new business ideas thinking outside the box to deliver you new income opportunities whilst being sensitive to your brand, audiences and operational constraints. We will give you frank and honest advice about your customer experience and how you are performing. We offer realistic financial projections as well as advice about how to achieve great results.

We generally get involved at the early project stage for a new attraction; or when an existing attraction wishes to achieve transformational change to their income or visitor experience; or when attractions are initiating a major capital investment programme.

We are members of the Museums Association and Tourism Society.

New Openings

The I-Xperience team has led the opening  of some of the UK's most successful visitor attractions including British Airways i360, the Sky Garden at 20 Fenchurch Street and the London Eye. We get involved from the initial planning stage through to the first year of operation.

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Generating Income

We are experts in generating additional income for your attraction. This may be finding ways to improve your core ticket yield, launching new paid for elements, finding sponsors, or improving secondary spend from retail, catering or photography.

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Business Planning

Critical to creating a profitable attraction is having a realistic and achievable business plan. We will crunch the numbers to provide you with a full financial model to ensure long-term success.

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Our experienced team

Our team of associates are all ex-operators and have held senior level positions at some of the UKs’ top attractions. We offer practical insights and support for our clients.

I-Xperience is led by Eleanor Harris who has over 20 years experience in the tourism sector and previously held the positions of CEO of Brighton i360 and Commercial Director at the the London Eye.

Our team's experience covers all aspects of running a visitor attraction including marketing; finance/ business development; visitor services/ operations; IT/ Ticketing; retail; catering; and events.

Eleanor Harris

Contact Us

I-Xperience Ltd, PO Box 67137, London SW11 9FB

Email enquiries@i-xperience.co.uk

Phone +44(0)20 7585 0800

Established in 2006, I-Xperience Ltd is registered in England and Wales with company number 5842704. VAT registration number 882 5305 12.